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Off-Page Optimization
There are two important elements in organic optimization. 1. On-page Optimization 2. Off-page Optimization Both are equally important, although implementation of a successful strategy for each is...
View ArticleBing This: Major Changes and Search Optimization for Bing
We’ve been getting a lot of questions about optimizing for Bing. So to separate fact from fiction, and to provide some helpful tips, we thought we should address a few frequent questions. Q: What is...
View ArticleGoogle Does Not Use Meta Keywords, But Yahoo Does
As stated on Google’s Webmaster Blog at Blogspot, they do not (and have not for a while) used Meta Keywords to impact their algorithmic ranking for web search. They do state that they can use it for...
View ArticleTop 10 Obstacles to SEO Success
The following list discusses the top 10 obstacles faced by today’s interactive marketers when pursuing search engine optimization success. These problems result from a lack of strategic or technical...
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Is Google Tags a waste of time?
Google unveiled “tags”recently, which is their way to add incremental revenue to their small business advertising line, that falls in the local category under “places” (which is their re branded local...
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Lucid Tech Talk – How to set up a Google, Bing, or Yahoo Places Account
Intro As recently as 10 years ago, if you needed to find the best place to get your tire changed, you would have relied on recommendations from friends, signs by the side of the road or even the phone...
View ArticleWhat is metadata and why is it important?
We are all now very used to hearing the term “metadata” thrown around in digital marketing, but what is it really? In essence, metadata is the data regarding your data. This data summarizes basic...
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SEO Best Practices for 2015 and Beyond
If you’re a digital marketer, you are well aware that the search engine optimization landscape is changing as technology and user behaviors continue to evolve. We know there are now more searches...
View ArticleSEO Checkup: 4 Tips for Your Next SEO Audit
Whether you are assessing the website of a new client or need to re-vamp your organic strategy for an existing one, performing a search engine optimization audit is a great way to ascertain the weak...
View ArticleCreating Organic Keywords
Keywords can be a tricky business. As much as they seem like pretty general topics, sometimes they can come off sounding robotic and unnatural in a blog that isn’t properly written; this can be the...
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Organic Optimization Process
While working on a presentation, I put together a quick chart to help illustrate the process of Organic Optimization. I thought it might be interesting to share. As you can see, Organic Optimization...
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Google “Caffeine”
Google has launched a test version of their enhanced search algorithm. We gave it a test and noticed a few things that differentiated “Caffeine” (the project alias) from the traditional Google result...
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